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JuJu shares the dignity with women in need

Australia (Press Release) 

JuJu shares the dignity with women in need

JuJu Cup is proud to announce its recent partnership with ‘Share the Dignity’.

Share the Dignity was established by Rochelle Courtenay in response to an article by Mamamia’s, Mia Freedman. The article highlighted the number of homelessness people and the challenges facing homeless women when menstruating.

Share the Dignity believed sanity items should be a right not a privilege and setup donation boxes. In its initial appeal Share the Dignity collected over 1.5 million sanitary items to donate to various Brisbane charities.

In less than a year, Share the Dignity has expanded and aim to have 2,000 collection points across Australia. Collections will occur in April and August each year.

The public will now be able to donate a menstrual cup to women in need from the JuJu website. Cups can be purchased at a discounted price and they will be sent directly to Share the Dignity for distribution to shelters.

JuJu is an Australian made menstrual cup made from medical grade silicone. It replaces tampons and pads and is reusable. A single cup can be used for many years.

Brenda Tootell, the founder of the JuJu Cup, said “I believe that owning a JuJu Cup will benefit the lives of homeless and at risk women by making their monthly periods more manageable whilst not in permanent accommodation. By using a reusable cup these women will no longer rely upon donations of disposable feminine hygiene products each month. They will no longer be forced to choose between buying food or sanitary products nor resort to making makeshift pads from toilet paper thereby providing them with the dignity all women deserve.”

For further media information contact: Brenda Tootell 08 9467 2582

About Freedom Products: Established in 2009, Freedom Products is a privately owned and operated eco-friendly company. Freedom Products manufactures and markets JuJu menstrual cup.

Online resources:

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JuJu interviews with Elle

Date: 3 July 2015

Interviewer: Annie Stevens for Elle Australia

Interviewee: Brenda Tootell, Freedom Products Owner & Director

ArticleMaybe it's finally time to get real about menstrual cups

Annie: When did you start selling menstrual cups and why did you decide to do so?

Brenda: JuJu Menstrual Cup was launched in July 2011 so we have been on the market for 4 years this July.

When I first learnt about menstrual cups I couldn’t understand why they were not available to Australian women when they seem to be widely available to and in fact a popular choice of women overseas. It seemed that as Australian women we didn’t have the same range of alternatives available to us. I wanted to provide Australian women with an Australian made healthier, greener and more cost effective alternative to disposable pads and tampons.

AS: How many do you sell on average, and have you seen an increase in recent years? If there has been an increase, why do you think this is so?

BT: As more Australian women have become aware of menstrual cups, sales have grown steadily. In recent years the JuJu Cup has seen sales volumes double year on year. Our growth has largely been due to our customers spreading the word to their network of friends and family. Women trust other women’s opinions, especially when it comes to something as intimate as trying a new feminine hygiene product. Recommendation remains our most valuable referral we have and we have our customers to thank for our increase in sales.

AS: Who is buying them (age/demographic/customer profile)?

BT: Our customers are women of menstruating age across the board, from menarche to menopause. 99% of our customers are Australian and are well-educated women.

The majority of women choose JuJu because it's more convenient; it can be worn for 2-3 times longer than a tampon or pad, it's reusable so it is the only product they will need and they don't have to worry about running out of tampons or pads. We find active women love JuJu too as it's worn completely internally. Eco-conscious women also make the switch to JuJu as they are keen to reduce their eco-footprint and JuJu offers a no waste alternative.

AS: What is the feedback like from customers?

BT: Feedback from customers has been amazing. It sounds ridiculous but we have had so many women say ‘JuJu has changed my life’ or ‘I now look forward to getting my period’. The customer reviews on our website are testament to this.

Some women seem to convert to a cup with ease and other women take a few cycles to get used to using it. A very small percentage of women don’t continue to use a menstrual cup once they have tried it. This may be due to anatomical reasons or just personal preference however the vast majority would never go back to using disposables again.

AS: How long do they last/how many do women buy?

BT: JuJu cup is made from a high-grade medical silicone in a clean room environment. With the proper care JuJu will last many years. I have been using an early prototyped model for 5 years now and some women have used their menstrual cup for up to 10 years.

Theoretically you only really need one cup as it’s reusable and you can only use one cup at a time however some women like to have a spare to leave at home, work or in their handbag so they may purchase two. Some women also choose to replace their cup after a couple of years as they do discolour a bit over time however this isn’t necessary.

AS. Are there many players in this field? Do you think it will ever become more mainstream?

BT: There are many brands of menstrual cups available overseas however that’s not the case in Australia. JuJu remains the only Australian made menstrual cup on the market and one of only four brands available for purchase within Australia.

Menstrual cups are classified as ‘medical devices’ by the Therapeutic Goods Administration (TGA) and as such are regulated in Australia. Regulation of cups in Australia most probably explains why only a limited number of brands are offered on the Australian market. On the flip side, regulation ensures that those brands that have been through the registration process and are available for purchase within Australia have adhered to certain quality standards so I believe it is an important safeguard for consumers.

It is important to consider the safety of menstrual cup and to compare like for like. There are a number or cheap brands on the market that are made of materials we wouldn't recommend for use in the human body. Some of these brands offer little or no customer service and no quality control so we recommend women do their research before buying.

Over time, I definitely believe menstrual cups will become a mainstream offering.

JuJu Menstrual Cup Videographic

JuJu cup videographic from JuJu Cup on Vimeo.

TRANSCRIPT

A woman will have around 400 menstrual cycles over a period of 37 years.

She uses around 300 disposable tampons or pads products every year and an astonishing 10,000 over her lifetime.

When you consider there’s an estimate 6 million menstruating women in Australia,it’s easy to see how the production and disposable of these feminine hygiene products is greatly contributing to landfill volume and pollution of our waterways.

There is a more environmental friendly, safer, more cost effective, more convenient and more reliable alternative - JuJu Menstrual Cup.

WHAT IS JUJU?

JuJu is a reusable soft silicone cup.

HOW IS IT USED?

It is folded and inserted like a tampon. It then opens, creates a suction seal and collects menstrual flow.

When it is full it is simply removed, emptied, rinsed and re-inserted.

CONVENIENT

JuJu holds two to three times the volume of a tampon or pad and can be worm for up to 12 hours and overnight.

JuJu is worn completely internally and has no string, wings or dangly things - making it great for active women.

It’s also ideal for women who travel as it is easy to pack and you don’t have to worry about running out or availability of feminine care products when away from home or how to dispose of them.

SAFE

There is a health risk associated with the use of some disposable products.

JuJu is a healthier alternative. It is made from a medical-grade silicone which is hypoallergenic and free from nasty chemicals. It will not cause vaginal dryness and has not been associated with Toxic Shock Syndrome.

COST EFFECTIVE

With proper care a single cup will last you many years saving you on average $100 a year.

MAKE THE SWITCH TODAY

JuJu is a great way to reduce your eco-footprint, stay clean and fresh and save money.

www.juju.com.au

JuJu Menstrual Cup Finalist in Telstra Business Awards

FOR IMMEDIATE RELEASE

JuJu Menstrual Cup Finalist in Telstra Business Awards

June 5, 2014 –

JuJu Menstrual Cup has been listed as a finalist in the 2014 Telstra Business Awards.

“Reaching the finals in the ‘WA Startup’ category has been an amazing accomplishment for our business and it’s wonderful to have our efforts recognized” - Brenda Tootell, Co-founder.

JuJu Menstrual Cup is a reusable silicone cup that replaces all other feminine hygiene products. It is a healthier, more convenient and cheaper alternative to disposable tampons and pads and is the first Australian-made menstrual cup on the market.

There are a growing number of women making the switch to menstrual cups. An independent study conducted in Canada showed 91% of women who had previously used tampons and tried a menstrual cup for 3 cycles would continue to use a menstrual cup and recommend it to a friend.

“Women in Australia are realizing the numerous benefits of menstrual cups and we couldn’t have got to where we are today without our loyal customers who have made the switch to JuJu and have helped spread the ‘reusables’ word.” – Katryna Dickson, Co-founder.

By using JuJu instead of disposable feminine hygiene, women can reduce their eco-footprint by saving the environment from the disposal of approximately 300 products every year. JuJu can be worn for up to 12 hours, providing women with greater freedom and it’s a one-off purchase, which pays for itself within the first year.

Western Australia winners of the Telstra Business Award will be announced at the Gala Dinner held at Crown on Tuesday, 24 th June 2014 with state-based winners attending the National Awards Gala Dinner on Thursday, 7 th August 2014 in Melbourne.

About

JuJu Menstrual Cup was launched in July 2011. JuJu is manufactured by Freedom Products, a privately owned business owned and operated by Brenda Tootell and Katryna Dickson.


Facts and Figures

JuJu website – www.juju.com.au

Explainer video - http://vimeo.com/65797550

Flyer - http://www.juju.com.au/menstual-cup-information/

Telstra Business Award - http://www.telstrabusinessawards.com & https://www.facebook.com/TelstraBusinessAwards


(ENDS)


Contact Details

Brenda Tootell
 

Phone: 0402 272 508

Email: 
 brenda@juju.com.au

JuJu Helping Homeless Women

Thanks to the efforts of Barbara Rogstad, the National Coordinator for Packages for Homeless, we have donated 32 cups for distribution in Melbourne and Sydney this year!

Can you imagine being out on the streets at night, with no home to return to? 1 in 200 Australians will experience homelessness on any given night in 2014. Half of them are women. 1/6 th of the 25% making up the homeless youth population are girls between the ages of 12 and 25.

Packages for Homeless is a group project currently assembling 300 care packs to distribute to individuals experiencing homelessness in Melbourne and Sydney this year. JuJu is proud to be included in their list of supporters.

June 21st is the longest night of the year in the Southern Hemisphere. During this cold, dark week, volunteers from Packages for Homeless will hand out goods that have been packed into sturdy backpacks. The packs contain food products and gift cards to food outlets, hygiene products (including JuJu Menstrual Cup), as well as some clothing items like blankets, rain ponchos, and handmade scarves.

For women and young girls who are living on the streets, managing their menstrual cycles can be quite difficult. Without enough money to buy food, they certainly can’t afford menstrual hygiene products. Not having regular access to toilets, sinks, and laundry facilities only makes the situation worse. JuJu is a convenient, reusable option. We hope to make a difference in the lives of these women and young girls.

Please visit Packages for Homeless at their website or facebook page.

Contact Detials

Katryna Dickson
Director
08 9467 2582
katryna@juju.com.au

Womens Health: Starting a Healthier Conversation

November 10, 2013

It is estimated that a woman disposes of more than 10,000 throwaway feminine hygiene products in her lifetime. And, the impact on the environment is staggering, soil pollution, pesticide use, landfill, water usage and of course pollution. 

Enter the ‘JuJu Cup’, interesting name and interesting product. Often a taboo subject matter, JuJu Cup is aimed at starting a new and healthy conversation about feminine hygiene.

Brenda Tootell and Katryna Dickson, co-directors of Freedom Products want women to know that there is an alternative to feminine hygiene and it is better for them, more convenient and cheaper.

Katryna states “The JuJu Cup is met with one of two reactions from women, the first is ‘where can I get one?’ And the second is to be hesitant or even squeamish about the subject matter. We recognise it is sometimes a difficult conversation to have, but this makes it ever more important to start it now. Once women understand the product and the benefits, they usually come around quickly to the idea.”

So, what is it? The JuJu Cup is an Australian made, medical grade silicon cup that is completely safe. It is a healthier alternative to sanitary pads and tampons, with no harmful chemicals or toxins and it’s more economical as you only need to purchase one every ten years.

Brenda explains “many women haven’t considered the impact that their disposable tampons and pads have on the environment or on themselves, nor are they aware that alternatives such as the JuJu Cup exist. Menstrual Cups are a popular alternative to disposables in Europe and Scandinavia, and we are passionate that Australian women should have the same healthy choices’.

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JuJu Cup recently won 2013 ‘Wellbeing Product’ of the year and received a commendation for ‘Wellbeing Company

of the year’ at The Green Lifestyle Awards after review by a panel of judges from a range of green industry backgrounds. The Green Lifestyle Awards recognises companies and people who are leading the change toward a cleaner and greener living environment.

“Being recognized as finalists in the Green Awards is very encouraging and will continue to motivate us on our mission to educate women about the choices they have for themselves and the environment.” Brenda says.

Key Facts and Figures

Green Lifestyle awards
Category: WELLBEING
Highly Commended for best company

Green Lifestyle awards
Category: WELLBEING
Winner of the best product

About

Freedom Products was established in 2009. It is a small, privately owned and operated eco-friendly company that launched JuJu Menstrual Cup in July 2011.

Contact Details

Katryna Dickson
Director
08 9467 2582
katryna@juju.com.au

JuJu's New Years Campaign

OUT WITH THE OLD - IN WITH THE NEW

Australia (Press Release) 14th December 2012

JuJu is calling on women to make a green New Years resolution in 2013 by ditching tampons and switching to a JuJu Menstrual Cup. 

Switching to a menstrual cup reduces a women’s personal waste by 300 disposable tampons every year. JuJu is reusable and a fantastic way to reduce your eco-footprint and make a positive contribution to environmental change.

JuJu is the only Australian manufactured menstrual cup and is made from hypoallergenic, medical grade silicone.

The 'Out with the OLD, In with the NEW' poster will be featured in airport washrooms nationwide as of 15 December 2012.

About Freedom Products: Established in 2009, Freedom Products is a privately owned and operated eco-friendly company. Freedom Products manufactures and markets JuJu menstrual cup.

For Further Media Information Contact: Brenda Tootell 0402 272 508

JuJu helps women in Africa

Days for Girls have transformed the lives of so many women and girls around the world in less than 4 years, and have built an international network of volunteers who work together to create sustainable, dignified, menstrual kits. The kits allow girls to attend school all of the days of the month, which improves their education, and makes them more likely to stay in school longer, less likely to have early pregnancies, earn more for their families, and have healthier children. A year of schooling for the mother reduces child mortality by about 10 percent. Women make up over 2/3 of the world’s 796 million people who were never taught to read. Being able to stay in school can change that.

JuJu made a donation of 1000 cups to Days For Girls International earlier this year. So far these cups have been distributed in Zimbabwe, Kenya and Uganda. We asked Celeste from Days for Girls some questions about the journey so far.

JuJu: What are some of the social and economic challenges faced by women in the countries where you are distributing cups?

Celeste: The women and girls we serve are frequently marginalized, struggling to survive day to day and/or to stay in school. They have to choose between basic needs as their resources are limited. They frequently feel that their voice does not count. Girls frequently feel they are exploited in exchange for feminine hygiene just to try to stay in school.

 

JuJu: How do women currently handle menstruation in these countries?

Celeste: They wait in their rooms or homes for the duration, or they use leaves, grass, trash, mattress stuffing, toilet paper, cement bags, dung, old rags, bark, corn cobs, corn husk or even stones.

JuJu: What will a menstrual cup enable them to do? How many will benefit?

Celeste: They can be productive and less distracted for fear of leaking. They don’t have to worry about finding something to change with and they can count on their cup for hours longer than any other solution.

Hundreds of thousands, if not millions will benefit. We estimate that about 15% of the millions would use cups if they understood them. In our experience, the older women (30 – 45) are most open to it.

JuJu: Have you received any feedback from women using the cups? 

Celeste: Yes, while there, we got many, many thanks on your behalf.  Two have even emailed that they love their cups and one says she hopes we bring more for others next time. That’s big since many cannot readily access email. We’ll learn more when we return.

JuJu: Does receiving a JuJu make women happy?

Celeste: YES! So happy, grinning and almost dancing happy. These women face days of anxiety, days of isolation, men telling them they “belong at home” because they stink during their days (it’s hard not to when you have one rag or a piece of cardboard for the month) and then your comfortable, quality, safe, don’t have to change them often, no fuss cups come into their lives and they walk with their heads high and a new bounce in their step. It’s hard to describe how HUGE this is for them, but their smiles speak volumes when they receive one. And when they come back with a line of friends in tow… well, you know how important it is. And when they contribute $3 or $5 each (whichever they can afford), those funds go to pay the transportation for DfG Ambassadors of Women’s Health to keep teaching about reproductive health and about DfG kits and your cups available. It’s a beautiful win/win/win!

JuJu: Have there been any remarkable reactions to the idea?

Celeste: Women were intrigued but cautious. I asked for a volunteer to try it and get to keep it for free. One woman finally agreed to do so. She followed me to the bathroom. I repeated to her how to wash hands, insert, wash hands. She went into the bathroom by herself to try. The others waited staring at the door.  From inside suddenly you could hear her say, “Oh! It is so comfortable! You can’t even feel it!!” The other women grinned ear-to-ear and nodded enthusiastically to each other. She came out smiling and said, “It is good. VERY good.”

JuJu: You mentioned some women volunteering there are using the cups, have they found the switch easy and comfortable?

Celeste: JuJu is my favorite. I have a tipped uterus so my doc said she didn’t think I could use one. Others were a tad uncomfortable but yours is a dream.

Volunteer women living in Uganda begged for cups saying they could not find the supplies they need and they were SO happy to have a cup. Having a dependable solution month after month is huge for them. Quality disposables are not easy to come by at any price.

JuJu: What would you like to see in terms of support for your organization and its efforts?

Celeste: We honor and respect JuJu’s partnership thus far and the important contribution of these cups. Any additional cups in the future would be very well received. We are working to make your contributions empower the women who get the cups and the women distributing and teaching how to use them as much as possible. We need help getting the world out about this need and JuJu’s role in helping and how the more of us that we can get working together on this, the faster we will reach them all. Lastly, we need help with finding corporate and nonprofit sponsorship’s!

Please consider giving a girl every day of her life back, visit www.DaysforGirls.org to find out how. Follow Days for Girls at Facebook.com/DaysforGirls.

How JuJu came to be: The story behind the eco-friendly menstrual cup greening Australia


It takes a lot to surprise me but I have to say I was gob-smacked...

One day, I was talking to my girlfriend Katryna from America about my period and feminine hygiene products. She casually mentioned she still had her period but didn't use tampons or pads. "What do you do then?" I asked with a puzzled look on my face. She said she’d used a cup for the last three years. "A what?" I asked her. "A menstrual cup - do you want me to show you mine?" she said.

She proceeded to present me with a small silicone cup and explained how it was folded and inserted, "it then opens to collect your flow and you just empty it out, rinse and reinsert it and you can reuse it for up to 10 years”. She said there is a learning curve with using one, as there was when women start to use tampons, but now she’d never consider going back to using a tampon or pad.

“Sounds easy enough,” I thought, but I still couldn't believe I hadn't heard of them before. She’d been using one for three years so I jumped on the Internet as soon as I got home to do some research.

It turns out that over our lifetime, we use an astounding amount of tampons and pads. It’s estimated that if a women menstruates for five day and uses 5 disposable products a day, that equates to 25 per cycle, 300 a year and over 11,000 in her lifetime. Multiply that by all the menstruating women in the world and hundreds of millions of throwaway feminine hygiene products are being used. Not to mention the packaging of all those individually wrapped tampons and pads. I know I should have given it some consideration but it’s something I had never really thought about before - I simply wasn’t aware that there were any other options available to me!

These used tampons and pads contribute greatly to our landfill and take a considerable amount of time to biodegrade. They can also end up in our waterways, oceans and on beaches, are potentially harmful to our wildlife and negatively affect our future influence on the planet.

The other major impact these disposable products have on our environment is pollution from the production process: pesticides and insecticides that are used when growing cotton, bleaching of cotton, packaging and transport.

So there are obviously huge environmental benefits to using a reusable cup but there are also great health benefits. There is no risk of Toxic Shock Syndrome (TSS) associated with menstrual cups as the menstrual flow is collected rather than absorbed. Menstrual cups also allow the vagina to maintain it’s natural pH balance and don’t dry out the vagina like tampons do.

You save yourself a lot of money too. No more having to spend on expensive disposable products, as a cup can last for up to 10 years.

Menstrual cups have actually been around for some time with the first recorded patent in the 1930’s. Unfortunately cups fell out of favor with the advent of ‘convenient’ disposable products. Other factors leading to the demise of cups were a lack of safe materials and the perception that menstruation was ‘unclean’ or ‘messy’. Menstrual cups are however enjoying resurgence amongst women who are comfortable with their bodies and those that care about the environment.

So, if they really were such a great product, I still wondered why I hadn’t heard of them here in Australia. Were we a society that just wasn’t receptive to them?

After further research, I found out about the Therapeutic Goods Administration (TGA), which regulates menstrual cups in Australia. This is good in that these ‘devices’ are stringently assessed and deemed safe to use.

There is however a cost associated with gaining TGA approval. One would think this cost wouldn’t be prohibitive to a large feminine hygiene products manufacturer however there is a lot more profit to be made when women return month after month. Menstrual cup manufacturers tend to be small businesses, started by women who really do care about the environment. Freedom Products, the manufacturer of JuJu, is one such company.

My girlfriend Katryna and I formed Freedom Products as we're eager to provide Australian women with this wonderful feminine hygiene alternative. We did extensive research and consulted ergonomists and leading product designers in the making of JuJu to ensure the best possible comfort, ease of use and cleaning. JuJu is made in Australia from medical grade-silicone, which is safe for use in the human body and has been approved by the Therapeutic Goods Administration of Australia.

Menstrual cups are eco-friendly, convenient, safe and cost effective, making it easy for us all to do our bit, every month, to reduce our environmental footprint and contribute to a greener, cleaner Australia.

Make the switch today!

xx Brenda from JuJu.

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Brenda and Katryna from Freedom Products

 

 

 

Minimise the menstrual blues with the eco-friendly JuJu cup (PR: 2011-07-27)

MINIMISE THE MENSTRUAL BLUES WITH THE ECO-FRIENDLY JUJU CUP

Australia (Press Release) 27th July 2011 - Freedom Products, recently announced the launch of JuJu, a medical grade silicone menstrual cup. The Australian manufactured cup is a healthy and eco-friendly alternative to sanitary pads and tampon. Brenda, co-owner of Freedom Products says, “We are committed to providing our customers with products of the highest possible quality. We have consulted with ergonomists and product designers to deliver a reliable, safe product. JuJu is made from medical grade silicone and has been approved by the Therapeutic Goods Administration (TGA) of Australia.”

The odourless and hypoallergenic menstrual cup is designed to suit women of all lifestyles including active athletes and travellers. With each woman disposing of approximately 300 feminine hygiene products a year and 10,000 in her lifetime, making the switch to JuJu is the perfect eco-friendly alternative as there is no disposable waste products. JuJu is emptied, rinsed and reinserted during a woman’s period then sterilized and reused during their next cycle.

There are two JuJu models available. Model 1 is for women under 30 who have not experienced childbirth. Model 2 is 6mm wider and recommended for women over 30 and all woman who have given birth as childbearing history and age generally decrease pelvic floor tone.

Katryna, co-owner of Freedom Products says “JuJu users will no longer need to depend on expensive disposable sanitary products every month as the cup can be used for up to 10 years. Currently, on average, woman spend AU$90 a year on branded disposable feminine hygiene product – that is over AU$3,300 in a woman’s lifetime. At the special introductory price of AU$55.99, JuJu pays for itself well within a year and makes for a highly economical one time investment.”

Monique, an active woman, rates the product very high. Monique adds, “JuJu has no strings or wings, is worn completely internally and can be safely worn overnight. Because I’m out of the office a lot it’s a great way to go through the day without worrying about the need to change sanitary protection too often as it can hold three times the fluid and be worn twice as long as a tampon or pad. It took a little getting used to but now I would never go back to using tampons or pads. I would definitely recommend it not only because it is inexpensive but a good environmental choice as well.”

The online store anticipates a large take-up of the product due to an increasing awareness amongst women for eco-friendly products. JuJu comes packaged in a beautiful floral design box with a choice of satin storage pouch colours and is available at juju.com.au 

About Freedom Products: Established in 2009, Freedom Products is a privately owned and operated eco-friendly company. Freedom Products manufactures and markets JuJu menstrual cup.

For Further Media Information Contact: Brenda Tootell 0402 272 508



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