Freedom Products was founded in 2009 by Brenda Tootell who was keen to offer individuals period care products which are better for their bodies, better for the environment and more economical.

We are a privately owned, socially responsible, environmentally conscious company based in Australia.

We support our local economy by choosing to manufacture in Australia. JuJu packaging is designed and printed locally; using recyclable paper and plant-based inks and we use a packaging assembly service which provides employment opportunities to individuals of varying abilities and skill levels.

We support charities such as ‘Share the Dignity’ and ‘Days for Girls’, both of whom are committed to ending period poverty and providing personal care products to the disadvantaged within Australia and abroad.


To educate and empower individuals to live a more sustainable lifestyle. To eradicate period poverty.


To provide individuals with a healthier, more sustainable and cost-effective alternative to disposable sanitary products. We encourage open, honest conversations about menstruation and believe menstruation is a gift, not a burden.



Freedom Products is a CO2 Neutral Website