PRESS RELEASE
JuJu Cup Launches

PRESS RELEASE<br>JuJu Cup Launches

MINIMISE THE MENSTRUAL BLUES WITH THE ECO-FRIENDLY JUJU CUP

Australia (Press Release) 27th July 2011 - Freedom Products, recently announced the launch of JuJu, a medical-grade silicone menstrual cup. The Australian manufactured cup is a healthy and eco-friendly alternative to sanitary pads and tampon. Brenda, of Freedom Products says, “We are committed to providing our customers with products of the highest possible quality. We have consulted with ergonomists and product designers to deliver a reliable, safe product. JuJu is made from medical grade silicone and has been approved by the Therapeutic Goods Administration (TGA) of Australia.”

The odourless and hypoallergenic menstrual cup is designed to suit women of all lifestyles including active athletes and travellers. With each woman disposing of approximately 300 feminine hygiene products a year and 10,000 in her lifetime, making the switch to JuJu is the perfect eco-friendly alternative as there is no disposable waste products. JuJu is emptied, rinsed and reinserted during a woman’s period then sterilized and reused during their next cycle.

There are two JuJu models available. Model 1 is for women under 30 who have not experienced childbirth. Model 2 is 6mm wider and recommended for women over 30 and all woman who have given birth as childbearing history and age generally decrease pelvic floor tone.

JuJu cup users will no longer need to depend on expensive disposable sanitary products every month as the cup can be used for up to 10 years. Currently, on average, every woman spends AU$90 a year on branded disposable feminine hygiene products – that is over AU$3,300 in a woman’s lifetime. At the special introductory price of AU$55.99, JuJu pays for itself well within a year and makes for a highly economical one-time investment.

Monique, an active woman, rates the product very high. Monique adds, “JuJu has no strings or wings, is worn completely internally and can be safely worn overnight. Because I’m out of the office a lot it’s a great way to go through the day without worrying about the need to change sanitary protection too often as it can hold three times the fluid and be worn twice as long as a tampon or pad. It took a little getting used to but now I would never go back to using tampons or pads. I would definitely recommend it not only because it is inexpensive but a good environmental choice as well.”

The online store anticipates a large take-up of the product due to an increasing awareness amongst women for eco-friendly products. JuJu comes packaged in a beautiful floral design box with a choice of satin storage pouch colours and is available at juju.com.au 

About Freedom Products: Established in 2009, Freedom Products is a privately owned and operated eco-friendly company. Freedom Products manufactures and markets JuJu menstrual cup.