About Us

JuJu Reusable Period Care products are manufactured by Freedom Products. Freedom Products is a a privately owned, socially responsible and environmentally conscious company based in Perth, Western Australia.



To educate and empower individuals to live a more sustainable lifestyle. To eradicate period poverty and the stigma associated with menstruation.



Through each of our products, we aim to provide individuals with a healthier, more sustainable and cost-effective alternative to disposable sanitary products. We believe that menstruation is a gift, not a burden and commit to using our platform to encourage open, honest conversations about menstruation.



At JuJu, all of our operations as a business are in line with the following fundamental beliefs and guiding principles:

Be Respectful: Value differences and diversity

Be Supportive: Offer support without judgement

Be Honest: Act with integrity, be open and sincere

Be Adaptable: Learn, innovate, create and embrace change

Be Responsible: Maintain ethical business practices

Be Compassionate: Give back to the vulnerable and disadvantaged



All JuJu products are created to be sustainable, eco-friendly, cruelty free and in alignment with our values.


JuJu Cup (Original)

June 2011 saw the release of Freedom Products flagship product, the original JuJu menstrual cup. The JuJu menstrual cup is manufactured in Australia, made from high quality medical-grade silicone and sold online and via stores throughout Australia. It was was registered as a Medical Device on the Therapeutic Goods Administration's (TGA) Australian Register of Therapeutic Goods in 2011 (ARTG No. 180153).


JuJu Cloth Pads

JuJu cloth pads were designed in response to a growing number of people who were seeking eco-friendly and sustainable alternatives to internal period products. JuJu cloth pads are lovingly handmade in Korea from super soft, premium unbleached cotton. All of the organic cotton in our cloth pads meets the Organic Content Standard (OCS) and complies with Global Organic Textile Standards (GOTS).


JuJu Cleansing Wash

JuJu menstrual cup cleansing wash has been lab designed to be the perfect liquid cleanser for cleaning menstrual cups. It is a plant-based, pH balanced and has antiseptic, antiviral, anti-fungal and anti bacterial properties. It is also free from sulphates, parabens, mineral oils and artificial colours and fragrances and is made in Australia.


JuJu Cup Redesigned

Evolving the design of the original JuJu Cup, 2017 saw the introduction of Model 3 & 4 JuJu Cups to cater to different cervical positions along with a new and improved grip pattern and stem for the existing Model 1 and Model 2 JuJu Cups.


Heat Packs

JuJu Heat Packs were created as a sustainable, natural option for those who like to apply heat for relief of period cramps and other aches and pains. The packs can be purchased as a cover only or pre-filled with sustainable Aussie grown lupins.


Wet Bags

JuJu Wet Bags were introduced in small or large sizes as reusable plastic-free alternative to zip-lock bags for storing and transporting your cloth pads and period underwear.


UV Steralizers

The UV Sterilizer was made available and provides a convenient way to disinfect your menstrual cup when you don't have access to boiling water. The unit is lightweight, compact and kills 99.9% within five minutes. 


Coloured Cups

Due to popular demand, JuJu menstrual cups became available in pink and blue! These bright coloured cups allow people to option of personalising their  your period care products.  


Absorbent Underwear

JuJu Absorbent Underwear were launched. These underwear have a built-in absorbent gusset and waterproof layers to protect from leaks. They're available in three styles and two absorbencies, and are suitable for periods or light bladder leaks.


Reusable Makeup Pads

JuJu Reusable Makeup Pads were introduced to the line of personal care products as a non-toxic, zero-waste, eco-friendly alternative to disposable cotton pads. They're made from soft GOTS certified bamboo and can be used for removing makeup and face masks, applying skincare, cleansing and exfoliating.

Our Story

JuJu was founded in 2009 by Brenda Tootell, who was driven by her desire to provide individuals with period care products that are better for their bodies, better for the environment and more economical. Read more on The JuJu Story.


Meet the Team 


Brenda Tootell
Management, Research & Design

Brenda is the founder of Freedom Products. With her background in User Experience Design she champions for the production of sustainable products and business practices. She also manages the business and takes care of accounts payable.


Rachelle Davenport
Marketing & Customer Support

Rachelle takes care of marketing and communications for Freedom Products. She also assists customers with any questions they may have about using JuJu products. Rachelle joined the JuJu team in 2018.

Diane Thompson
Order Fulfillment &  Accounts Receivable

Di ensures wholesale and retail orders are filled and shipped. She also takes care accounts receivable for wholesale accounts and manages the office. Di has worked at Freedom Products since 2015. 

Fenix Bryant
Inventory & Warehousing

Fenix also joined Freedom Products in 2015 and coordinates the pre-packaging of JuJu products, checks in stock and ensure adequate stock levels are maintained. Fenix also assists with filling orders on busy days when it’s all hands on deck.

Supporting Local Businesses

Supporting our local economy and workforce is important to us, which is why we choose to manufacture in Australia hwere possible. All JuJu packaging is designed and printed locally, using recyclable paper and plant-based inks. We also use a local packaging assembly service that provides employment opportunities to individuals of varying abilities and skill levels who may otherwise experience challenges with entering the workforce.


Giving Back and Partnerships

Access to menstrual hygiene products is a major issue for people around the world, especially in communities that are economically disadvantage or where there is strong shame and stigma attached to menstruation. We believe that all people with periods should be empowered to care for their bodies and be free from discrimination that prevents them from participating in social, cultural or educational activities during menstruation.

This is why we are proud supporters of charities ‘Share the Dignity’ and ‘Days for Girls’. Both of these organisations are committed to ending period poverty through providing personal care products and health education to disadvantaged people within Australia and abroad.


Stocking JuJu

If you are interested in stocking JuJu, please fill in the Stockist Enquiry form and we will email you a JuJu Product Catalogue and Pricing.

When you are ready to place your first order, please create an account on the JuJu Wholesale Order Platform or login to your account if you have already registered on this platform.


Get in touch

ABN: 39 443 320 355

Phone answering service: 1300 00 5858 / 1300 00 JUJU

Marketing, PR & Affiliate Program: marketing@juju.com.au

Customer Care: support@juju.com.au

Wholesale & Retail Orders: orders@juju.com.au